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About Us

Studio Optix is the ultimate destination for all of your eye care and eyewear needs. Located in the heart of New York City at Rockefeller Center, home to NBC Studios™, our full-service optometric practice and optical boutique proudly serves clients from Saturday Night Live™ and The Today Show™ as well as tourists and loyal Manhattanites.

From routine eye examinations and contact lens fittings to emergency eye care for infections, allergies, and dry eyes, Dr. Cassel and associates provide exceptional care.

A collection of more than 5,000 frames makes Studio Optix a destination for Hollywood prop masters and eyewear enthusiasts alike. Our doctors and opticians strive to make you see and look your best!


Dr. Mitchell Cassel


Dr. Mitchell Cassel received both a B.S Degree and Doctorate of Optometry from the Pennsylvania College of Optometry after completing a B.S. Degree in Biology at Lehigh University.

Dr. Cassel, President of Studio Optix, has been in a private group practice in NYC and for over 20 years. In addition to providing general eye care, his specialties include providing prosthetic soft lenses for disfigured eyes and special eye effects to many leading actors in the motion picture and television industries.

Dr. Cassel is the founder and present co-chairman of the Vision Management Group, a national think tank and study group of optometric practitioners. He has conducted several clinical studies, published several journal articles, and is a frequent lecturer on prosthetic, cosmetic, and contact lens topics.

Dr. Sarah Klibanoff

Dr. Sarah Klibanoff of Studio Optix

Dr. Sarah Klibanoff has been practicing with Studio Optix since 2002. She graduated from Queens College summa cum laude and from SUNY Optometry School with top honors. Dr. Klibanoff was also inducted into Beta Sigma Kappa, the Optometric Honor Society.

She has received multiple awards, including the Dr. William M. Eisenberg award for excellence in ocular disease, the Dr. William Feinbloom award for outstanding clinical proficiency in low vision, the Dr. and Mrs. I. Ungar Award for excellence in optometry, and the Marchon Award for excellence in dispensing.

Dr. Brandon Butler

Dr. Brandon Butler of Studio Optix

A native Californian, Dr. Brandon Butler earned his Doctorate of Optometry and Physiological Optics degrees from UC Berkeley School of Optometry.

After completing internships in ocular disease and specialty contact lens fittings at San Francisco Pacific Medical Center and the Lovelace Medical Center in Albuquerque, New Mexico, he practiced in optometric clinics and offices taking care of pre- and post-operative LASIK and cataract patients. Dr. Butler is a member of the American Optometric Association and the New York State Optometric Association.